Marketing Content

Overview

You’ve got a manuscript. Now you need a synopsis, a query letter, blurbs, comp titles. The list goes on. Marketing Content pulls from your book and gives you drafts for all of it in one place: synopsis, query letter, blurbs (short, medium, long), comp titles, elevator pitches, author bio, and a full social media launch package. Everything is tailored to your genre and your author intentions so you’re not starting from a blank page.

Use what you generate for submissions (agents, publishers), for retail (back cover, Amazon, etc.), and for promotion (social posts, launch week). Generate once per type, tweak the text in the tab, and copy it wherever you need it.

Where to Find It

Open a book and click Marketing in the left sidebar. You’ll see tabs for each type of content:

Synopsis. Full synopsis for submissions and your own planning
Query Letter. Draft query for agents
Blurb. Short, medium, and long back-cover style blurbs
Comp Titles. Comparable titles plus “if you liked X”–style positioning
Elevator Pitch. One-sentence, 30-second, and 60-second spoken pitches
Author Bio. Short, standard, and extended third-person bios
Social Media. Quotable lines, character intros, behind-the-book prompts, and a 7-day launch calendar

Pick the tab you need and click Generate (or Regenerate if you already have content and want a new draft).

What You Get

Synopsis

A full synopsis that covers the main plot, stakes, and character arcs without spoiling the ending in a way that’s inappropriate for submissions. You get one solid draft; edit it in the tab to match the length or emphasis you want for each use.

Query Letter

A draft query letter you can send to literary agents. It introduces your book, hook, and genre and is structured so you can drop in your personalization (e.g., why you’re querying that agent). Treat it as a starting point. Then make the tone and details yours.

Blurb (Short, Medium, Long)

Three blurbs at industry-standard lengths so you have the right one for each context:

Short (50–75 words). One punchy paragraph. Use it for social bios, ads, or when someone wants a one-line pitch.
Medium (100–150 words). Two to three paragraphs in classic back-cover style: hook, stakes, then a question that makes people want to read. Use it for the physical back cover or short retailer descriptions.
Long (200–250 words). Three to four paragraphs with more setup and stakes (still no ending spoilers). Use it for Amazon, other online retailers, or detailed catalog copy.

All three are spoiler-safe (they don’t give away past roughly the first 30% of the book), match your genre, and pull from your actual manuscript.

Comp Titles

Two things in one place:

Comparable titles (3–5). Real published books that share something meaningful with yours (tone, themes, audience, or structure). Each comp includes title, author, year, and a short note on why it’s a fit.
Positioning statements (3 variants). Lines you can use as-is or adapt: “If you liked [X], you’ll love [your book],” “[Comp 1] meets [Comp 2],” and a trope-style one-liner (e.g., “A [genre] about [concept] that [unique hook]”).

Use these in your query, in pitch materials, or anywhere you need to position your book quickly.

Elevator Pitch (Three Lengths)

Three pitches written to be said out loud: at a party, in a pitch session, or in an interview:

One-sentence (about 15 seconds). Who’s the protagonist, what’s the conflict or stakes, plus one concrete detail. For quick intros, Twitter bios, or when you have five seconds.
Short (about 30 seconds). Two to three sentences: setup, conflict, stakes. For networking, pitch sessions, or talking to bookstore staff.
Extended (about 60 seconds). Four to six sentences: world, character, conflict, complications, stakes (and optionally theme). For panels, radio, or longer pitch meetings.

They’re in plain, conversational language so you can deliver them without sounding like you’re reading a press release.

Author Bio (Short, Standard, Extended)

Three third-person author bios so you have the right length for every situation:

Short (about 50 words). Credentials and where you’re based. For contributor bios, event programs, anthology credits.
Standard (about 150 words). Credentials, background, publications or achievements, plus a personal or current-project detail. For the book jacket, your website, or press.
Extended (about 300 words). Fuller background, how you got into writing, and how to find you. For media kits, conferences, or feature pieces.

They’re built from your author intentions and book context, lead with credentials, and avoid vague or apologetic language.

Social Media Package

A full launch-focused package in four parts:

Quotable lines (5). Lines pulled from your manuscript that work on their own (1–2 sentences each). Use them for quote graphics or social posts.
Character introductions (top 3 characters). One short paragraph per character: name, role, a vivid trait or conflict, and a tease (no big spoilers). Great for “meet the characters” posts.
Behind-the-book prompts (5). Questions you can answer in posts or interviews (inspiration, process, themes) to get readers talking.
Launch week post calendar (7 days). One post idea per day counting down to launch (e.g., your inspiration, character spotlights, theme, comps, cover, pre-order). Each day has a suggested caption frame, a call-to-action, and hashtags.

The calendar is written to sound like you, not like generic marketing speak. You can tweak and post.

How to Use the Content

Generate. Open a tab and click Generate (or Regenerate if there’s already content). It can take a minute; you’ll see a loading state until it’s done.
Edit. After it’s generated, the text is editable right in the tab. Adjust wording, length, or emphasis to match your voice and your goals.
Copy and use. Copy from the tab into your query, retailer description, social posts, or media kit. Story Stream doesn’t publish this for you. It stays in your book’s Marketing section until you take it elsewhere.

If you revise the manuscript or want a different angle, you can regenerate that section anytime. Regenerating replaces the current text for that tab.

Frequently Asked Questions

Do I have to generate everything?
No. Generate only the tabs you need. Each type is independent.

What does generation use from my book?
We use your book’s summary, genre, your author intentions, and part of the manuscript (e.g., early chapters) so blurbs and public-facing copy stay spoiler-safe. Synopsis and query letter can reflect the full story.

Can I use the blurbs and comp titles on my back cover and Amazon?
Yes. The short blurb works in tight spaces (ads, bios); the medium and long blurbs are built for back cover and online retailers. Comp titles and positioning statements are there for your query, pitch materials, and any marketing copy.

Why three lengths for blurbs and elevator pitches?
Different places need different lengths: social and ads want short; back cover and retailers want more. Same with pitches: sometimes you have 15 seconds, sometimes a full minute. Having all three means you always have the right one.

Is the social media calendar for one platform?
It’s written to work across Instagram, Facebook, Twitter/X, and Threads. You adapt the caption and CTA to each platform’s style and length.

Who can generate or edit this content?
Access to Marketing depends on your plan. If you have access, you can generate and edit content for your own books. Regenerating when content already exists may be limited (e.g., admins only); otherwise, generating again replaces the existing text for that tab.